Market Shaping
This module focuses on broadening the strategic repertoire when it comes to markets and market strategies. Success in market-shaping can bring forth business benefits such as sales growth, improved profitability, and faster commercialization of new innovations.
Key topics
- Applying the core concepts and tools related to market shaping
- Identifying opportunities to shape existing markets and create new ones
- Developing coherent market-shaping strategies
- Critically evaluating the risks and challenges related to shaping markets