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Market Shaping

Knowing what the elements of market systems are and how these elements can be innovated. Managing a market-shaping process from the creation of the vision to engaging external stakeholders.

Issued:

December 5, 2025

Issued by:

Hanken & SSE Executive Education

Expiration date:

None

Issued by

Hanken & SSE Executive Education

Awarded to

Svetlana Takkunen

Market Shaping

This module focuses on broadening the strategic repertoire when it comes to markets and market strategies. Success in market-shaping can bring forth business benefits such as sales growth, improved profitability, and faster commercialization of new innovations. ​ Key topics - Applying the core concepts and tools related to market shaping - Identifying opportunities to shape existing markets and create new ones - Developing coherent market-shaping strategies - Critically evaluating the risks and challenges related to shaping markets

Skills proven in this course

Strategy

Leadership

Strategic Leadership

Market Shaping

Earning criteria

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Attending the Module

About the issuer

Hanken & SSE Executive Education

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